-
The TV is Sentient, and it Wants to Sell You Something
Beautifully Creepy
From the effervescent ogilvylabs:
In short, Immersive Labs has facial recognition technology that analyzes a person’s demographics and serves an ad that would be most relevant.
Already impressive, but they go beyond that by providing full analytics and ad optimization. Immersive Labs cross-analyzes the number of glances and…
via ogilvylabs➜ -
Phillips Wake Up Challenge➜
Phillips put together a fun papercrafty Facebook experience for their Wake Up Light, a sunrise simulator. Users participated by downloading the Wake Up iPhone app and filling out a questionnaire about how they felt upon greeting the day. They started their whole campaign off with the simple question:
Can we change the way you feel in the morning by changing the way you wake up?
The results are visualized using toaster, coffee, toothpaste and other morning touchstones.
My biggest takeaway? We really don’t use toaster graphs enough nowadays.
-
➜
As the end of the year approaches, industries, artistic groups, and sports organizations are readying their yearly awards, and surfing is no exception. While I was watching the Worst Wipeout Nominees I was struck at how well they illustrated this point from Duncan Watts:
Finding out that something doesn’t work is also the first step toward learning what does work.
- Duncan Watts, Everything is Obvious
These guys are all in the upper reaches of their sport. They know how to not wipeout. They learned that by wiping out.
-
➜
Do we tend to like people more or less the more we learn about them?
-
[M]ost people don’t view a spike in demand as an acceptable excuse to raise prices. Such judgments are puzzling to economists, business executives and M.B.A. students… Why can’t managers anticipate that their actions might provoke such outrage? The best explanation may be that people’s fairness judgments are gut reactions, not economic analyses.Behavioral economics 101 from guru Richard Thaler in the NY Times.via matthickey➜
-
On The Media: Teens Care About Privacy Online➜
An interesting segment with Pew Senior Researcher Mary Madden on teenage behavior in regards to privacy, but one thing really caught my attention. Madden at around 1:46,
But they also have a variety of ways to customize and cloak their messaging on social media. Teens use private messaging channels, they use slang, they use jokes that may only be understood by peers. So just because someone is posting something broadly to a network it may not actually be intended for everyone in the network.
-
➜
I’m a huge augmented reality fanatic, so when I saw this amazing eBay and Toy-For-Tots Give-A-Toy Store virtual storefront I was pretty darn stoked. There are lots of examples of poor QR code usage, this is definitely one of the rare exceptions. This is augmented reality at its best, a simple interaction that bring a little magic into an every day action.
-
➜
Rory Sutherland brings some deep thought in his TED Talk, Life Lessons from an Ad Man.
